Category Archives: Audience Development

by Jini Stolk The “debate over audience diversity” recently discussed by Kate Taylor in the Globe and Mail is, as was pointed out, more a necessity than a debate. And the answer to the question of where it should start seems to me to be “everywhere, in many companies, in many different ways” – until, as […]

by Jini Stolk We’ve all organized events where, at the end of the night, we ask ourselves “why?” We may have had a good turn out; all the work that went into getting in-kind donations may have paid off in auction income. But…did we develop new supporters? Did we engage attenders so they’ll come back […]

by Jini Stolk Like you, I’ve been overwhelmed by an onslaught of anti-spam compliance emails over the past few weeks. I’ve heard from companies whose messages I’ve been receiving, in some cases for the last twenty years, and with whom I have an established and very happy artistic and commercial relationship. I’ve heard from organizations […]

by Jini Stolk Speaking of emails. I said in a recent post that “good online fundraising rests on a very firm basis of excellent email capture and communications” so I think it’s only fair to say a few words on how to do that in our new CASL age. Dunham + Company has been sending […]

by Jini Stolk I recently wrote about The Theatre Centre’s opening without mentioning the word art. It was deliberate: my piece was about the community impact of arts spaces and I wanted to focus on neighbourhood animation, cultural venues as the primary public meeting spaces of our time, and the craft of fundraising. But then […]

by Jini Stolk I had no idea how joyful the process of dancing with Toronto Dance Theatre would be. We were warmly welcomed, beautifully cared for by everyone in the company, and invited to explore the power of our imaginations – and it quickly became clear that we were going to be truly dancing, learning […]